This week in class, we had a lecture on visual arguments. The essential question was "How do we effectively analyze the visual argument in various mediums?" The main example that was given was advertisements. We spoke about advertisements featuring celebrities, logos, pathos, ethos, and steps to "deconstruct" a visual argument. A few examples would be a Pantene commercial featuring Selena Gomez and X-out featuring Zendaya Coleman. According to Ms. Moccia, visual arguments don't have to be a paragraph and doesn't need a thesis; however, the image can still be read the same way text is read. An example of a visual argument that is not written as paragraph would be the the fast food chain, Subway, where their motto is only a few words : "FRESH IS WHAT WE DO" (printed on all their napkins). Throughout the lecture, one of the things that caught my attention was that visual arguments are used to support claims and present new research. This surprises me since none of the other statements mentioned in the lecture shows that visual arguments can present new research. Therefore, my questions is, How can new research be presented based on visual arguments. Since we were mostly discussing advertisements, it made me even more confused how an advertisement such as a poster can induce new research.
See you all next time!
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